Digital Marketing Strategy Course

SAR 508
SAR 254

اشترك الآن

Duration
09:27:37 hours

Access Time
Lifetime

Language
Arabic

Resources
(3)

Skill Level
( Specialized )

137

SAR 508
SAR 254

About the instructor

بطاقة تفاصيل الخدمة

اسم الخدمة: Digital Marketing Strategy Course
التصنيف: Marketing and Sales
المدة: 09:27:37 hours
عدد المحاضرات: 52
لغة المحتوى: Arabic
الرسوم: ~~SAR 508~~
SAR 254
الشهادة: شهادة إتمام معتمدة
قناة تقديم الخدمة: إلكترونياً عبر المنصة
المستفيدون: الأفراد والجهات

الخطوات

إنشاء حساب أو تسجيل الدخولسجّل بياناتك الأساسية (الاسم، البريد الإلكتروني، رقم الجوال) وفعّل الحساب.
الاشتراك في المنصةاختر خطة الاشتراك الشهرية أو السنوية وأكمل الدفع الإلكتروني.
متابعة المحتوى التدريبيشاهد المحاضرات وأنجز الاختبارات حتى اكتمال نسبة الإنجاز.
الحصول على الشهادةتُصدر شهادة الإتمام إلكترونياً ويمكن التحقق منها عبر خدمة التحقق من الشهادة.

المستندات المطلوبة

لا تتطلب الخدمة أي مستندات ورقية.
بريد إلكتروني فعّال ورقم جوال لتفعيل الحساب.
الاسم الكامل كما في الهوية ليُطبع على الشهادة.

Objectives of Digital Marketing Strategy Course

This digital marketing strategy course provides a comprehensive exploration of how to leverage online channels and tactics for business growth. You'll learn how to conduct market research, define your target audience, and create a results-driven digital marketing strategy. We'll delve into content marketing, SEO, social media marketing, paid advertising, email marketing, and analytics. By the end of the course, you'll have the expertise to develop and implement effective digital marketing campaigns, measure performance, and optimize for continuous improvement.

You Will Learn

Foundational Knowledge:

Define digital marketing and its significance in today's business landscape.
Explore the key components of a digital marketing strategy.
Understand the importance of setting clear objectives.
Introduce the concept of the customer journey and its role in strategy development.

Market Research and Target Audience:

Conduct thorough market research to identify industry trends and competitors.
Define and analyze your target audience using segmentation and personas.
Understand customer behavior and motivations online.
Utilize data analytics tools to gather insights and inform decision-making.

Content Marketing and SEO:

Develop a content marketing strategy that aligns with your target audience.
Create engaging and valuable content across various formats (blog posts, videos, social media, etc.).
Optimize your content for search engines using SEO best practices.
Measure content performance and refine your strategy based on data.

Social Media Marketing:

Choose the right social media platforms for your business.
Build and engage with your audience on social media.
Develop and implement a social media content calendar.
Leverage social media advertising to reach a wider audience.
Monitor social media analytics to track performance and optimize campaigns.

Paid Advertising (PPC):

Understand the different types of paid advertising channels (Google Ads, social media ads, display ads, etc.).
Develop effective paid advertising campaigns with targeted keywords and ad copy.
Optimize bids and budgets to maximize ROI.
Track and analyze campaign performance to make data-driven adjustments.

Email Marketing:

Create compelling email campaigns that drive engagement and conversions.
Segment your email list for targeted messaging.
Automate email workflows to nurture leads and build relationships.
Analyze email performance and make data-driven improvements.

Analytics and Measurement:

Implement website analytics tools to track user behavior.
Set up conversion tracking to measure campaign effectiveness.
Use data visualization tools to create reports and dashboards.
Analyze data to identify insights and optimize your digital marketing strategy.

Targeted Students

Marketing Professionals:

Marketing professionals who want to expand their knowledge and skills in paid search advertising.
This course will provide them with the tools and techniques to effectively manage SEM campaigns and optimize for results.
Business Owners and Entrepreneurs:

Business owners and entrepreneurs who want to leverage search engine advertising to reach new customers, generate leads, and increase sales.
This course will teach them how to set up, manage, and track SEM campaigns to achieve their business objectives.
Students and Recent Graduates:

Students and recent graduates who are interested in pursuing a career in digital marketing, specifically in the area of search engine marketing.
This course will provide them with a solid foundation in SEM principles and best practices.
Anyone with an Interest in SEM:

Anyone who wants to learn more about search engine marketing, regardless of their prior experience.
This course is designed to be accessible to beginners while also providing valuable insights for those with some SEM knowledge.